DeVilbiss at IMX 2025 – Toraja Roadster Collaboration
- PT ENGINEERING SOLUTION AUTOMATION
- Dec 24, 2025
- 1 min read
PT Engineering Solution Automation (PT ESA) participated in the Indonesia Modification & Lifestyle Expo (IMX) 2025, the largest automotive exhibition in Southeast Asia, held on 10–12 October 2025 at ICE BSD City, Tangerang. Through its represented brand DeVilbiss, PT ESA supported an innovative automotive collaboration showcased at this prestigious event.
At IMX 2025, DeVilbiss took part in a collaboration with PLAN Paint and Freeflow Kustom Painting to present the “Toraja Roadster”, a customized Mazda Miata MX-5 featuring Toraja-inspired motifs applied using innovative 3D painting techniques. This project highlights the fusion of cultural heritage and modern automotive painting technology.
The Toraja Roadster demonstrates the precision and quality of DeVilbiss professional spray equipment, enabling detailed application, textured depth, and a premium finishing result. The collaboration attracted strong attention from visitors and automotive enthusiasts, positioning DeVilbiss as a key contributor to high-quality automotive painting solutions.
Participation in IMX 2025 reinforces PT ESA’s commitment to supporting professional finishing technology, creative collaboration, and innovation within the automotive and creative industries.
The article shows a collaboration project at IMX 2025 where Devilbiss, Freeflow Kustom, and Plan Paint worked together to create the Mazda MX-5 “Toraja Roadster,” combining advanced spray technology with artistic automotive design and cultural Toraja-inspired detailing. It reminded me of a class where teamwork between different skills made the final project much stronger than working alone. I once used Management Class Help Service during a busy study period when I had to handle multiple assignments at the same time. It shows how collaboration and the right tools can turn complex ideas into impressive results.