DeVilbiss at IMX 2025 – Toraja Roadster Collaboration

PT Engineering Solution Automation (PT ESA) participated in the Indonesia Modification & Lifestyle Expo (IMX) 2025, the largest automotive exhibition in Southeast Asia, held on 10–12 October 2025 at ICE BSD City, Tangerang. Through its represented brand DeVilbiss, PT ESA supported an innovative automotive collaboration showcased at this prestigious event.

At IMX 2025, DeVilbiss took part in a collaboration with PLAN Paint and Freeflow Kustom Painting to present the “Toraja Roadster”, a customized Mazda Miata MX-5 featuring Toraja-inspired motifs applied using innovative 3D painting techniques. This project highlights the fusion of cultural heritage and modern automotive painting technology.

The Toraja Roadster demonstrates the precision and quality of DeVilbiss professional spray equipment, enabling detailed application, textured depth, and a premium finishing result. The collaboration attracted strong attention from visitors and automotive enthusiasts, positioning DeVilbiss as a key contributor to high-quality automotive painting solutions.

Participation in IMX 2025 reinforces PT ESA’s commitment to supporting professional finishing technology, creative collaboration, and innovation within the automotive and creative industries.